Care Today Fund

CSR INITIATIVES FY 2022-23

Care Today Fund received and utilized Rs. 3,23,73,287/-as CSR grant from T.V. Today Network Limited in FY 2022-23 and implemented projects aligned to Schedule VII of Companies Act 2013 under the following five CSR activities.
Project 1
DISASTER MANAGEMENT
Under Sub-section (xii) of Schedule VII of Companies Act

Care Today Fund responded to disasters in Assam and Andhra Pradesh and provided relief to disaster affected families in partnership with four NGOs – Humanitarian Aid International, ActionAid Association, Care India Solutions For Sustainable Development and Sustainable Environment and Ecological Development Society.

Dry ration kits received by flood affected victims in Nagaon, Assam
Non-food items and other essentials received by flood affected victims from village Bheruwadall in Dhuni Panchyat Sipajhar Block, Darrang district, Assam
4014 flood affected families in 30 villages of Barpeta and Nagaon districts in Assam were provided relief support, including provision of dry ration kits to 2098 families, hygiene kits to 1716 families, NFI kits to 200 families, chlorinated 306 hand pumps, trained 35 community members on hand pump chlorination and provided income support to 18 community members for organizing chlorination drive.
1145 flood affected families in 20 villages of Nalbari and Darrang Districts in Assam were provided relief including, dry ration kits, health & hygiene items, safety kits and items for temporary shelter.
275 flood affected families were supported with the provision of alternative sources of livelihood and subsistence food sources that would contribute towards increase in their income source in five villages of Uttar Dharmatul Panchayat in Mayong Block, Morigaon District, Assam. The support included provisions for sack gardening and poultry farming.
Cyclone ‘Gulab’ affected communities in village Narava, Vishakhapatanam district, Andhra Pradesh were provided support including 30000 cooked meals, dry ration and hygiene kits to 300 families and cattle fodder support for 143 families.
Disaster affected families were sustained with the provisions of need-based assistance, including food security, nutritional meals and needs, adequate hygiene and WASH needs to prevent and ward off water borne and other diseases.
Addressed safety, protection and appropriate rehabilitation needs of the displaced families with the provisions of temporary shelter kits.
Sustained livelihoods and improved livestock productivity with the provisions of alternative sources of income, feed development programmes and cattle fodder
Promoted and provided access to safe and clean drinking water with initiatives of adequate chlorination drives.
Restoration of income generating opportunities.
Overall, the relief intervention provided relief and recovery with capacity building to re-establish community life and enabled the affected communities to move forward on the path to sustainable development.
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Project 2
ENSURING ENVIRONMENTAL SUSTAINABILITY, AGRO FORESTRY,CONSERVATION OF NATURAL RESOURCES & MAINTAINING QUALITY OF SOIL, AIR & WATER
Under Sub-section (vi) of Schedule VII of Companies Act

Care Today Fund continued to implement the environment sustainability project along the banks of Shahdara drainage at JJ Colony Sectors 17 & 18 and at Sector-16 A, Noida, Uttar Pradesh in partnership with IFFCO Kisan Sanchar Limited and SHUDDHI.

Before (left) and After (right) scene of the cleanliness drive accompanied by painting houses in JJ Colony, Sector-18, Noida, Gautam Budh Nagar district, Uttar Pradesh, resulting in a more vibrant and visually appealing neighbourhood
Trees planted in JJ Colony, Sector-18, Noida, Gautam Budh Nagar district, Uttar Pradesh accentuated the aesthetic appeal of the area
Clearing of debris, wastes and weeds along the drainage.
Leveling the areas, filling soil and adding of manure.
Plantation of 16000 trees.
Regular watering of plants and maintenance of the area is being continuously undertaken
Distribution of 1450 individual household dustbins to collect daily wastes.
Installation of 13 public dustbins for collection of daily wastes.
Collection of daily wastes from each household and disposing it to the designated place.
Painting of 120 houses along the drainage, including painting of 7 designs.
Four awareness programme and campaign on waste management and cleanliness were undertaken.
One day excursion organized for 30 selected children, increasing curiosity for pursuing higher studies among colony children.
Overall initiatives being undertaken to make the area clean, green and beautiful.
Increased awareness on waste management and cleanliness among colony members
Reduction of wastes being thrown by the colony dwellers along the drainage by 80%.
Improved clean and healthy environment in the area.
Generated curiosity among children in the colony to pursue an unhindered education.
Planted environment adaptable trees for green cover and to improve quality of water, soil and air.
Qualitative visibility of the slums in view of colourful paintings.
Envisages to ensure improved quality of environment, quality of soil, water and air in the area.
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Project 3
PROMOTING EDUCATION
Under Sub-section (vi) of Schedule VII of Companies Act

Care Today Fund implemented three projects promoting education in 10 cities from 10 states of Assam, Bihar, Tamil Nadu, Chattisgarh, Madhya Pradesh, Odisha, Gujarat and Uttar Pradesh in partnership with three NGOs – SOS Children’s Village of India, ActionAid Association and BITSAA Alumni Trust.

Science Lab Kits distributed to students of classes 6 to 9 in the Government Senior Secondary School, Bawaja Suron Ka (Pilani), Jhujhunu District, Rajasthan, providing access to innovative science experiments even at home
79 children who were orphaned and affected due to covid-19 pandemic were provided education support. These children have been adopted by SOS Children’s Village of India into their homes located in 8 cities, including 16 of them in Varanasi, Uttar Pradesh, 2 in Bhuj, Gujarat, 19 in Bhopal, Madhya Pradesh, 6 in Bhubaneswar, Odisha, 6 in Hojai, Assam, 7 in Begusarai, Bihar, 9 in Nagapattinam, Tamil Nadu and 14 in Raipur, Chattisgarh. The support included getting children admitted to schools, provide them with books, uniforms, fees and also meet their daily basic needs.
An E-learning access centrehas been constructed and setup in village Kattikulam, Thirunelly Panchayat, Mananthavady Block, Wayanad district, Kerala to provide e-learning facilities to the school and college students from poor communities, who were severely affected by Covid-19 protocols and restrictions. The 600 sq. ft. structure has been equipped with digital devices, including internet commissioning. Currently 75 youths have been registered and are taking uninterrupted online classes, learning basic computer skills, including browsing, using digital portals, etc., and also accessing internet facilities free of cost.
A Science Centre has been setup with a well-equipped lab and a mobile van has been equipped with TV, science models and lab for experiments in GyanVihar, Hari Nagar-II, Pilani, Jhunjhunu District, Rajasthan. The project is benefitting over 1000 Students studying in about 12 government schools in and around Pilani, Rajasthan. The project activities also included provision of Science lab Chemistry kits, workbooks, along with organizing two science exhibitions, workshops, science sessions and career counselling sessions.
Generated curiosity amongst students and gave them access to various material for experimenting various things, including introduction to new working models.
Promoted reading habits among students with the provision of books and kits of important learning.
Ensured proper care of the orphan or abandoned children and their accessibility to quality education (primary, secondary as well and higher/professional courses) and excel academically.
Empowered children through need-based capacity building programs, career counselling, psychosocial counselling, sports and extra-curricular activities.
Equipped mobile van with Science labs were accessed by schools and children at their door steps, enhancing knowledge and skills in science.
Increased access by children and youths to digital learning facility, thereby enhancing learning skills.
Increased access of computer and digital literacy by the school and college dropouts from socially and economically weaker sections, thereby enhancing their employable opportunities.
Promoted better education, mental wellness and engaging lives to all the students on a daily basis.
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Project 4
PROJECTS ON EMPLOYMENT ENHANCING VOCATION SKILLS AND LIVELIHOOD ENHANCEMENT
Under Sub-sections (ii) and (vii) of Schedule VII of Companies Act

Care Today Fund implemented five projects in providing livelihood support and employment enhancing skills in the states/UT of Karnataka, Maharashtra, Odisha, Uttarakhand and Jammu & Kashmir in partnership with 5 NGOs – Jeevan Rekha Parishad, Lok Paryavaran Shiksha Sansthan, Action Aid Association, Society For Himalayan Agriculture & Rural Development and U-Respect Foundation.

The Solar Storehouse installed and handed over to marginal farmers, primarily women, in Janisahi village, Digha Gaon panchayat of Daspalla block in Nayagarh district, Odisha as part of promoting Smart Village Agri-Solutions, doubling their income source.
Ms. Mugli, a widow, was supported to set up a petty shop for sustenance in Pamposh Colony - C, Eidgah Block, Srinagar district, Jammu & Kashmir.
Women being provided enhancement training skills in tailoring at Rishikesh, Dehradun district, Uttarakhand, providing them with an opportunity for sustainable livelihood.
A smart village agri-solution was set-up to increase income of 1200 farmer households, including 500 women farmers and youths in 5 villages of Daspalla Block in Nayagarh District, Odisha. The project activities included capacity building trainings for the farmers on smart farming issues including organic farming, cold chain management, green house promotion, organic manure production; installation of 5 MT solar Cold Storage structure; facilitating exposure visit for farmers to nearby village to observe the functioning solar cold storage; and facilitating market linkages and provision of vehicle to transport vegetables to nearby market.
290 women are being provided life-skill training in dhoopbatti-agarbatti (incense) making and tailoring/sewing skills in Rishikesh, Dehradun District, Uttarakhand. So far 179 women, out of the 290 identified and registered, have been trained. The ongoing activity is expected to contribute towards increase in income and sustainability of their economic conditions.
90 women informal workers are being supported to enhance their skills on livelihood interventions, thereby increasing their daily income and sustaining their economic conditions. The training is provided on beautician course, mushroom cultivation techniques, support for preparing and selling millet-based food products, dry-mushroom food products, support provided to setup petty shops, vending and tailoring activities. The training activities are being carried out in Bangalore, Karnataka and in Srinagar, Jammu & Kashmir. The training was essential to rebuild their lives in the aftermath of Covid pandemic that affected them gravely.
A resource centre was constructed and setup in GundriKhandnow, Augustyamuni block, Rudraprayag district, Uttarakhand that facilitates storing of farm products, process them, pack and market them at appropriate time and price, enabling farmers to get their due for their hard work and also slowly increase their income that would sustain them economically. The project activities from the centre will contribute towards sustainable income source for 165 poor and marginal farming families from the villages of Sumanpur, Chopda, Saur Bhattgaon and GundriKhandnow, in Rudraprayag district.
100 youths (50 boys and 50 girls), including differently-abled youths from low income slum community, was provided training in phase-wise manner on various life-skill vocational courses within a period of 12 months in VikroliParksite, Vikroli West, Mumbai, Maharashtra. The training courses included hospitality, electricals, air-conditioning mechanic, carpentry, welding and tailoring for boys and hospitality, tailoring, beauty and wellness and basic computer skills for girls. The project activities enabled the youths potential employable candidates and self-employable/sustainable as well.
Ensured premium prices and reduction in distress sale or post-harvest losses with the provision of digital infrastructure incorporating a solar driven chill chain.
Doubling income of farmers with the establishment of cold storage, enabling them to store products for a longer period and by effective market linkages.
Adopted and promoted cultivation of organic farming, which have high market demand, thereby increasing household income.
Increase in the number of women farmers due to training and adoption of advance technologies including Solar Cold Storage, Green Houses and Digital Agri-business technology.
Created alternate livelihood opportunities for poor and marginal communities, including youths, men and women informal workers.
Built confidence among poor and marginalized communities on viability of group/collective livelihood activities in the aftermath of covid pandemic.
Increased earning, especially among women contributing towards economical sustainability of their families.
Production and Promotion of farming time-honored and organic crops in the barren land of hilly region, contributing towards increase in household income as well as generating curiosity among migrants to their homeland.
Developed vocational and employable skills of unskilled youths, enabling most of them gain employment and many become self-employed and self-reliant, contributing towards increased income source and sustainable living condition.
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Project 5
PROJECT ALIGNED TO PROMOTING PREVENTIVE HEALTH CARE
Under Sub-section (i) of Schedule VII of Companies Act

Open defecation upshot the vicious cycle of disease and poverty and is extensively regarded as an affront to personal dignity. In order to mitigate this unhealthy practice, Care Today Fund implemented project aligned to promoting preventive healthcare in the States of Andhra Pradesh and Uttar Pradesh in partnership with two NGOs -Arthik Anusandhan Kendra and Visishta Gramodaya Swayam Sadhana Parishad.

Ms. Doddi Swaroopa in front of a newly constructed toilet and bathroom at her home in Jagannapeta village, Visakhapatanam district, Andhra Pradesh
Ms. Asha with her children in front of her newly constructed a toilet in village Sarhara, Hallia Block, Mirzapur district, Uttar Pradesh
115 household toilets were constructed and handed over to the disadvantaged and economically weaker families in village Sarhara, Hallia Block of Mirzapur District, Uttar Pradesh.
115 household toilets and bathrooms were constructed for economically weaker families in 7 villages, namelyJagannapeta, Kajipalem, Cherlopalem, Narendrapuram, Melipaka SC Colony, Munagapaka SC Colony and Bharnikam from 3 Blocks of Atchuthapuram, Munagapaka and Paravada in Visakhapatanam district, Andhra Pradesh.
Immensely addressed the issues of sanitation and hygiene and promoted cleanliness/clean environment within the project areas.
Enhanced knowledge/awareness on regular utilization and maintenance of household toilets.
Reduction in open defecation
Reduction of regular threats emanating from wild animals and disease outbreaks
Improved health status of beneficiary communities
Contributed towards better health, privacy, safety, comfort, cleanliness, well-being, respect and dignity of beneficiary communities.
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