On March 8, 2014, during the 13th edition of the India Today Conclave, participants, motivated by Bollywood actor Mr. Salman Khan, pledged to construct toilets for poor households across the country in order to promote health, hygiene and safety, especially for women and girl children. As the day also happened to be the International Women’s Day, it was decided that women will be the primary beneficiaries of this effort. Participants indicated their strong support for the cause of toilet construction and enthusiastically pledged donations to construct toilets. World Toilet Organization provided technical support to this initiative.
In September 2014, Care Today entered into partnerships with NGOs to construct 750 household toilets for the poor households. The details are the following:
- In partnership with Gram Vikas, Care Today Fund constructed 225 household toilets in village Mohuda, Berhampur District, Odisha.
- In partnership with Nageshwara Charitable Trust, Care Today Fund constructed 275 household toilets in villages of Kharpada, Savangi, Moudi and Vanpauni of Ramtek block, Nagpur District, Maharashtra.
- In partnership with Nanhi Chhaan Foundation, Care Today Fund constructed 250 household toilets in villages of Bhojnagar, Solan district, Himachal Pradesh; in villages of Awaahdeui, Bhoranch, Cholthara, Moyee, Bal, Hamirpur district, Himachal Pradesh; and in villages of Qila Jiwan Singh, Khankot, Chhappa, Amritsar district, Punjab.
- Apart from constructing household toilets, Care Today Fund also undertook a study through a consultant to strengthen understanding about issues on toilet construction, which not only contributed towards the body of knowledge but have been an advocacy tool for bringing effectiveness in implementing such project activities in future.